Lead Growth Experimentation Engineer

Eric Barber

14+ years building for the web. The last 8 spent testing it.

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Skills

What I do.

The stuff that shows up in almost everything I ship.

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Experimentation

A/B testing, personalization experiences, feature flagging, and hypothesis-driven development.

$ skills --list experimentation

  • optimizely / adobe target / vwo
  • feature flags
  • hypothesize → build → measure

Analytics

Communicating with Segment for the data layer. Amplitude and Mixpanel for the product questions.

$ skills --list analytics

  • segment · event taxonomy
  • amplitude / mixpanel / google analytics

AI-assisted development

Claude and Cursor, pretty much daily — for writing code and for thinking out loud about it.

$ skills --list ai

  • claude · cursor · grok · chatgpt · stable diffusion
  • scaffold → refactor → review
  • debugging the weird stuff faster

Engineering

JavaScript, HTML, and CSS every day. PHP, Ruby, and Java in past lives. Next.js or Svelte for anything new. Docker, Drone, GitHub, Jira, and Sentry keep it all moving.

$ skills --list engineering

  • javascript / html / css
  • next.js · svelte · php · java
  • docker · drone · github · sentry

Platforms & CMS

Experienced with a variety of platforms and content management systems old and new.

$ skills --list platforms

  • contentstack · aem
  • wordpress · drupal · shopify · sharepoint

Design

No stranger to the Adobe suite of products; acquainted with new kids on the block like Figma.

$ skills --list design

  • photoshop · illustrator · after effects
  • figma · rive

Selected work

A few things I can talk about.

No screenshots — proprietary stuff stays proprietary. The outlines are fair game.

Adobe Target migration

Lead Growth Experimentation Engineer · MongoDB

Led the migration of experimentation on mongodb.com (millions of monthly visits) from Optimizely to Adobe Target — cutting the base snippet ~61% (≈94KB → 36.5KB) while keeping audiences and activities intact.

  • Homepage loads that used to hit 300KB+ with Optimizely landed around ~96KB with Target (~68% lighter)
  • Shared utilities to cut repeat implementation work

Stack Adobe Target · JavaScript · AEM · Segment · Mixpanel · Contentstack

CLI experimentation platform

Lead Growth Experimentation Engineer · MongoDB

Reusable tooling so product teams can stand up experiments faster, with less one-off engineering per launch.

  • Reusable implementation patterns
  • Standardized analytics instrumentation
  • Less duplicated code across experiments
  • Product API integrations that cut engineer time per experiment

Stack JavaScript · Node · Segment · Mixpanel · Adobe Target · Optimizely

Employee-facing web apps

Developer III · Mediacom Communications

Built and maintained internal web apps supporting ~4,500 employees — provisioning, travel requests, and similar day-to-day workflows — with a small team.

  • Full-stack delivery across multiple employee use cases
  • Ongoing maintenance and feature work

Stack PHP · Java · JavaScript · HTML · CSS

Experience

Where I've been.

Growth and experimentation since 2018. Web since before that.

BS, Information Technology, minor in Fine Arts — Fairleigh Dickinson University, 2009-2012

About

New Jersey-based, full-stack by nature.

I live where experimentation, analytics, and front-end development overlap — designing the test, wiring up the events that measure it, and shipping the UI that makes both happen. The engineering background keeps it fast. The design background keeps the UI accurate. The AI-assisted workflow keeps it fun and constantly evolving.

I grew up making websites before I knew they could be a career — FrontPage, Myspace layouts, then my own sites in high school. Fourteen years later I still like the design/engineering overlap more than either on its own. Outside of work I'm usually restoring old consoles I never have time to play, running a couple game servers (Minecraft and Palworld lately), recording music, or out with the goats and chickens. And chasing my daughter around the yard and keeping an eye out for what new animals my wife has brought home.

View résumé
Eric Barber with his wife and daughter

Contact

Get in touch.

If you’d like to talk experimentation, front-end architecture, analytics, or just swap ideas, I’m always happy to chat.

Email or LinkedIn works best.

New Jersey, USA